3 min readNew DelhiMay 5, 2026 04:54 PM IST
A year ago, Gaurav Taneja, popularly known as The Flying Beast, made headlines after being turned down by the ‘sharks’ on Shark Tank India. Investors, including Aman Gupta, had refused to back his protein brand Beast Life, questioning whether he was more of an influencer than an entrepreneur. Cut to now, Aman Gupta—founder of boAt—has invested in Taneja’s other venture, Rosier Foods, known for its raw honey and A2 Vedic ghee.
The official Instagram handle of Rosier Foods shared a photo featuring Aman Gupta and Gaurav Taneja. The caption read: “We have been slow-churning traditions for a while. And now we have one of India’s finest entrepreneurs, Aman Gupta, rowing the boat with us. The man who built boAt from scratch, who sat across some of India’s boldest founders on Shark Tank, has now chosen to back us. We are beyond grateful—and we are just getting started.”
What happened on Shark Tank India?
Last year, Gaurav Taneja, along with co-founder Raj Vikram, pitched Beast Life on Shark Tank India, seeking Rs 1 crore for 1% equity. However, the pitch took a tense turn when Taneja declined to disclose his earnings from YouTube and Instagram, leading to a heated exchange with Anupam Mittal.
Anupam remarked, “You are a good influencer, but a terrible entrepreneur so far.”
During the discussion, Raj Vikram also brought up Rosier Foods as a separate venture. “We also have Rosier Foods, where Gaurav owns 40% of the business, Varun Alagh owns 30%, I own 11%, and the rest is ESOP,” he explained, adding that Varun Alagh had already invested Rs 2 crore in the brand.
As Vikram handled most of the business-related explanations, Aman Gupta questioned the structure, saying, “Why does it feel like this is your business, and the rest are just investors?” Pointing at Vikram, he added, “The biggest skin in the game is yours—you’re making the business work—yet you hold the lowest equity. If tomorrow Gaurav starts a few more businesses, he may not pay attention to Beast Life at all.”
Story continues below this ad
Responding, Gaurav Taneja said, “The beast of Beast Life is me giving my all to it. This is my life, and I have put my life into this product.” His statement prompted Peyush Bansal to ask, “Then why do other businesses?”—a sentiment Aman echoed.
Aman concluded, “Gaurav, Raj—I’m out. If you had focused on just one business and had a meaningful stake between the two of you, I would have invested. I can’t put my money into a company where the key operator holds just 11% equity.”
Anupam added, “India won’t let a part-time entrepreneur win.” Ultimately, none of the ‘sharks’ chose to invest in Beast Life.
