Meta has acquired Limitless, an AI startup that created a clip-on, pendant-like device capable of recording conversations and generating summaries. Limitless CEO Dan Siroker confirmed the news in a corporate blog post.
“Meta recently announced a new vision to bring personal superintelligence to everyone, and a key part of that vision is building incredible AI-enabled wearables,” Siroker wrote. “We share this vision, and we’ll be joining Meta to help bring our shared vision to life.” He did not disclose the financial terms of the deal.
Meta’s acquisition of Limitless, a five-year-old startup in the AI wearable space, shows how the company is doubling down on artificial intelligence-powered hardware as the next big thing.
Limitless, an AI-driven startup, has been focused on making meetings more productive. Its clip-on pendant (introduced in 2024 at an introductory price of $99) can record conversations and use generative AI to produce summaries that help refresh your memory or analyze interactions with others
Under CEO Mark Zuckerberg, Meta has been trying to create a family of hardware products with the aim of replacing smartphones. The company’s Ray-Ban AI glasses, which use a voice-based artificial intelligence assistant that can speak through built-in speakers and see through an integrated camera, have been a surprise hit among consumers. The early success of the Ray-Ban glasses has given Meta the confidence to further penetrate the hardware space, which has always been a hard nut to crack.
While the Ray-Ban AI glasses have been commercially well received, Meta’s ambitious Metaverse initiative has been a failure. Despite this, Meta continues to invest heavily in hardware and recently brought in two prominent designers including Alan Dye from rival tech giant Apple, likely to work on the next generation of Meta’s AI hardware and the software that powers it.
However, Limitless isn’t the only startup offering AI-powered wearable devices. In fact, many companies already have similar products on the market, including Friend, Plaud, and Bee – the latter of which was acquired by Amazon earlier this year.
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