Haunted 3D Echoes of the Past Box Office Collection Day 2: Mimoh film crosses Rs 5 cr mark

Haunted 3D: Echoes of the Past recorded an overall Hindi occupancy of 15.38% on Day 2. The film began the day with 8.67% occupancy in the morning shows and witnessed gradual growth as the day progressed, posting 15.00% in the afternoon and 16.25% in the evening. Night shows performed the best with an occupancy of 20.92%.

The film’s box-office performance has also surprised trade experts, with Taran Adarsh calling it the “biggest surprise” among recent Hindi releases. Taran took to X to post, “NO BOGO – NO DISCOUNT OFFERS – YET, ‘HAUNTED 3D’ SCORES – SHOCKS THE INDUSTRY… Boxoffice can be highly unpredictable, but that’s the beauty of this business… #Haunted3D springs the biggest surprise, emerging as the No. 1 opener among ALL new #Hindi releases as well as #Hindi holdover titles. The film had to struggle for screens and shows initially, but as the day progressed and the audience response became evident, additional shows continued to be added. The business in Tier-2 and Tier-3 centres, in particular, has been very good…”

He added, “The opening day numbers, despite limited showcasing, once again prove that the audience’s verdict is the final verdict. Importantly, there were NO discounted tickets or BOGO offers in play, yet the film has successfully found its audience.”

On Sunday, Taran Adarsh further reflected on the sucess of horror films over the years. His long post on X read, “HORROR: A GENRE THAT NEVER DIES… Everyone seems to have suddenly woken up to the power of horror films since Friday… A lot of netizens are talking about the overwhelming response to #Haunted3D and how it continues to attract abundant footfalls despite limited showcasing at national chains, despite the absence of star power, and despite facing competition from multiple new releases. But the truth is, horror has been one of the most popular and dependable genres for decades… While trends come and go, the fascination with fear, suspense and the supernatural continues to attract audiences across generations. In India, the legendary FU Ramsay and his sons – popularly known as the Ramsay Brothers – became synonymous with horror cinema… Through a series of films such as #DoGazZameenKeNeeche [the turning point in their careers], #Darwaza, #GuestHouse, #PuranaMandir, #Veerana, #Saamri3D, and #Sannata – to name just a few – the Ramsays built a loyal and passionate fan base. In fact, my father was among the prominent distributors of several Ramsay films during that era and, let me add, most of them turned out to be money-spinners at the boxoffice.”

He added, “#RamGopalVarma, too, explored the horror genre extensively, delivering several films that continue to be discussed to this day… Likewise, #VikramBhatt has carved a niche for himself in this space, with a string of successful horror outings to his credit [#Haunted3D is also directed by him]. Over the years, filmmakers have also discovered the winning formula of blending horror with comedy… Films that combine scares with laughter have repeatedly struck gold at the boxoffice – #GolmaalAgain, the #BhoolBhulaiyaa franchise, the #Stree franchise, #Munjya, and #BhootBangla – appealing to family audiences while retaining the thrill factor. The response to #Haunted3D reinforces a simple fact: Audiences love being entertained by fear. Whether it’s pure horror, supernatural thrillers, or horror-comedies, the genre possesses a unique ability to draw moviegoers to theatres. As long as stories continue to surprise, shock, and engage viewers, horror will remain one of cinema’s most enduring, dependable, and profitable genres.”