4 min readMumbaiUpdated: May 7, 2026 08:34 PM IST
Last year, one of the most on-brand pitches unfolded on Shark Tank India when the husband-wife founders of the demi-fine jewellery brand Palmonas appeared on the show. After several rounds of discussion and negotiation, Namita Thapar stood out for her sharp deal-making approach, leaving her fellow ‘sharks’ surprised as she pushed back firmly during the negotiations. The brand, co-owned by actor Shraddha Kapoor, went on to become one of the season’s most talked-about investments.
9X returns in 14 months
A year later, Namita Thapar shared an update on Instagram, revealing strong returns from her investment. Posting a photo with Pallavi, the co-founder of Palmonas, she wrote: “Devil wears PALMONAS I got almost 9X returns in 14 months, 750% growth in my @sharktank.india investment !!! Whoa I did a PARTIAL exit from PALMONAS @palmonas_official Season 4, to show the world the magic of my female founder Pallavi & of my favourite show Shark Tank India, a platform that has contributed so much towards the journeys of Indian entrepreneurs!”
She also spoke about Pallavi’s journey and the brand’s growth, writing: “Inspired by her grandfather who was a weaver, Pallavi started her journey with Karigari, a sari brand, which she eventually sold. She then started, PALMONAS, a demi fine jewellery brand that has 70 stores & has just raised 350 crores to invest in offline expansion & to diversify into 9 Karat jewellery range Pallavi is from my Pune & I am so proud of her. She has met my team & also guided me in my consumer business Arth so selflessly & lovingly ! Mark my words, this is one woman founder to watch out for .. I bet that she will be on the shark seat next to me some day soon & I will be eagerly waiting for that day :)”
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What happened on Shark Tank India?
Last year, on Shark Tank India, the founders of jewellery brand Palmonas, Pallavi and Amol, introduced their “demi-fine” jewellery as a middle ground between artificial and fine jewellery. The founders sought Rs 1.26 crore for 1% equity, valuing the business at Rs 126 crore, and shared that the company expects to earn Rs 35 crore in revenue that year. While some investors felt the valuation was too high, investor Namita Thapar matched their ask but requested 1% royalty in return for her expertise and involvement.
The pitch became tense when investor Vineeta Singh questioned Palmonas’ “lifetime warranty” promise, arguing that the policy was misleading because customers only received limited store credits after several years. This raised concerns about customer trust and brand credibility, leading both Vineeta and Kunal Bahl to back out. However, Namita and Ritesh Agarwal remained interested. Despite initially refusing to accept royalties, the founders eventually agreed to Namita’s terms after further discussion, prompting Aman Gupta to jokingly call her “the real shark” for negotiating such a strong deal.
Disclaimer: This article discusses celebrity investment success and business narratives from a reality show for informational and entertainment purposes. The financial figures and returns mentioned are based on personal social media updates and televised negotiations and have not been independently verified. This content does not constitute professional financial advice, investment recommendations, or an endorsement of any specific business model or brand.
